#30: Author Bob Burg Talks Go-Givers, Powerful Parables & Low Risk Happiness

''Give value in everything you do'' - Bob Burg

Today’s interview with bestselling author, Bob Burg, is as REAL as they come!  

Bob Burg is a sought-after speaker, bestselling author and known worldwide for his knowledge in sales, business development, success, marketing, and positive persuasion.

His book, The Go-Giver, is a parable, which has sold over half a million copies.  

During our interview, Bob and I dig into some of the topics from the book, including how to sell more with storytelling, the importance of giving value, and putting others interests before your own.  

Here’s a quick breakdown of our chat...

• Why Bob’s book “The Go Giver” was destined for greatness and sold over half a million copies!
• A partnership was born - the story of how Bob met his co-author John David Mann
• All things being equal, people will do business with and refer business to, those people they know, like and trust
• The true meaning of selling
• The Law of Influence – winning big by putting others first
• Selling with storytelling
• Abundantly serving others without risking your own happiness
• Respectfully saying “no”
• Why “The Go Giver” is a great learning tool for kids too!
• Truly understanding the intrinsic value of what you sell
• Why selling on price alone is no longer realistic
• The 5 elements of value
• Gratitude and appreciation
• Putting life in perspective and living with purpose
• What does happiness truly mean?
• Bringing out the best in others

''I don’t think being humble contradicts being confident'' - Bob Burg

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Links and Resources

• The Greatest Salesman in the World
• The Richest Man in Babylon
• The One Minute Manager
• Whale Done!
• Robert Sharma
• Career Moves
• Originals: How Non-Conformists Move the World
• Give and Take: Why Helping Others Drives Our Success
• The Secret of Selling Anything

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